Browsing articles tagged with " Facebook"

CIO Ceiling, Social Success and Exposures

Nov 30, 2012   //   by admin   //   Blog  //  No Comments

Lead Analyst: Cal Braunstein

According to a Gartner Inc. survey, CIOs are not valued as much as other senior executives and most will have hit a glass ceiling. Meanwhile a Spredfast Inc. social engagement index benchmark report finds a brand’s level of social engagement is more influenced by its commitment to social business than its size. In other news, a New York judge forced Twitter Inc. to turn over tweets from one of its users.

Focal Points:

  • Recent Gartner research of more than 200 CEOs globally finds CIOs have a great opportunity to lead innovation in their organization, but they are not valued as strategic advisors by their CEOs, most of whom think they will leave the enterprise. Only five percent of CEOs rated their CIOs as a close strategic advisor while CFOs scored a 60 percent rating and COOs achieved a 40 percent rating. When it comes to innovation, CIOs fared little better – with five percent of CEOs saying IT executives were responsible for managing innovation. Gartner also asked the survey participants where they thought their CIO’s future career would lead. Only 18 percent of respondents said they could see them as a future business leader within the organization, while around 40 percent replied that they would stay in the same industry, but at a different firm.
  • Spredfest gathered data from 154 companies and developed a social engagement index benchmark report that highlights key social media trends across the brand and assesses the success of social media programs against their peers. The vendor categorized companies into three distinct segments with similar levels of internal and external engagement: Activating, Expanding, and Proliferating. Amongst the findings was that a brand’s level of social engagement is more influenced by its commitment to social business than its size. Social media is also no longer one person’s job but averages about 29 people participating in social programs across 11 business groups and 51 social accounts. Publishing is heavier on Twitter but engagement is higher on Facebook, Inc. but what works best for a brand does depend on industry and audience. Another key point was that corporate social programs are multi-channel, requiring employees to participate in multiple roles. Additionally, users expect more high-quality content and segmented groups. One shortfall the company pointed out was that companies use social media as an opportunity for brand awareness and reputation but miss the opportunity to convert the exchange into subsequent actions and business.
  • Under protest Twitter surrendered the tweets of an Occupy Wall Street protester, Malcolm Harris, to a Manhattan judge rather than face contempt of court. The case became a media sensation after Twitter notified Harris about prosecutors’ demands for his account. Mr. Harris challenged the demand but the judge ruled that he had no standing because the tweets did not belong to him. While the tweets are public statements, Mr. Harris had deleted them. Twitter asserts that users own their tweets and that the ruling is in error. Twitter claims there are two open questions with the ruling: are tweets public documents and who owns them. Twitter is appealing.

RFG POV: For the most part CIOs and senior IT executives have yet to bridge the gap from technologist to strategist and business advisor. One implication here is that IT executives still are unable to understand the business so that IT efforts are aligned with the business and corporate needs. To quote an ex-CIO at Kellogg’s when asked what his role is said, “I sell cereal.” Most IT executives do not think that way but need to. Until they do, they will not become strategic advisors, gain a seat at the table or have an opportunity to move up and beyond IT.  The Spredfest report shows that using social media has matured and requires attention like any other corporate function. Moreover, to get it to have a decent payback companies have to dedicate resources to keeping the content current and of high quality and to getting users to interact with the company. Thus, social media is no longer just an add-on but must be integrated with business plans and processes. IT executives should play a role in getting users to understand how to utilize social media tools and collaboration so that the enterprise optimizes its returns. The Twitter tale is enlightening in that information posted publicly may not be recalled (if the ruling holds) and can be used in court. RFG has personal experience with that. Years ago, in a dispute with WorldCom, RFG claimed the rates published on its Web site were valid at the time published. The telecom vendor claimed its new posting were applicable and had removed the older rates. When RFG was able to produce the original rate postings, WorldCom backed down. IT executives are finding a number of vendors are writing contracts with terms not written in the contract but posted online. This is an advantage to the vendors and a moving target for users. IT executives should negotiate contracts that have terms and conditions locked in and not changeable at the whim of the vendor. Additionally, enterprises should train staff on how to be careful about is posted in external social media. It can cost people their jobs as well as damage the company’s financials and reputation. 

Unnecessary Catastrophic Risk Events

Aug 24, 2012   //   by admin   //   Blog  //  No Comments

Lead Analyst: Cal Braunstein

Knight Capital Group, a financial services firm engaged in market making and trading, lost $440 million when its systems accidentally bought too much stock that it had to unload at a loss and almost caused the collapse of the firm. The trading software had gone live without adequate testing. In other news, Wired reporter Mat Honan found his entire identity wiped out by hackers who took advantage of security flaws at Amazon.com Inc. and Apple Inc.

Focal Points:

  • Knight Capital – which handled 11 percent of all U. S. stock trading so far this year – lost $440 million when its newly upgraded systems accidentally bought too much stock that it had to unload at a loss. The system went live without adequate testing. Unfortunately, Knight Capital is not alone in the financial services sector with such a problem. NASDAQ was ill-prepared for the Facebook Inc. IPO, causing losses far in excess of $100 millions. UBS alone lost more than $350 million when its systems resent buy orders. In March, BATS, an electronic exchange, pulled its IPO because of problems with its own trading systems.
  • According to a blog post by Mat Honan “in the space of one hour, my entire digital life was destroyed. First my Google account was taken over, then deleted. Next my Twitter account was compromised, and used as a platform to broadcast racist and homophobic messages. And worst of all, my AppleID account was broken into, and my hackers used it to remotely erase all of the data on my iPhone, iPad, and MacBook.” His accounts were daisy-chained together and once they got into his Amazon account, it was easy for them to get into his AppleID account and gain control of his Gmail and Twitter accounts. It turns out that the four digits that Amazon considers unimportant enough to display on the Web are precisely the same four digits that Apple considers secure enough to perform identity verification. The hackers used iCloud’s “Find My” tool to remotely wipe his iPhone, iPad and then his MacBook within a span of six minutes. Then they deleted his Google account. Mat lost pictures and data he cannot replace but fortunately the hackers did not attempt to go into his financial accounts and rob him of funds.
  • All one initially needs to execute this hack is the individual’s email address, billing address and the last four digits of a credit card number to get into an iCloud account. Apple will then supply the individual who calls about losing his password a temporary password to get access into the account. In this case the hacker got the billing address by doing a “whois” search on his personal domain. One can also look up the information on Spokeo, WhitePages, and PeopleSmart. To get the credit card information the hacker first needed to get into the target’s Amazon account. For this he only needed the name on the account, email address, and the billing address. Once in, he added a bogus credit card number that conforms to the industry’s self-check algorithm. On a second call to Amazon the hacker claimed to have lost access to the account and used the bogus information in combination with the name and billing address to add a new email address to the account. This allows the hacker to see all the credit cards on file in the account – but just the last four digits, which is all that is needed to hack into to one’s AppleID account. From there on, the hacker could do whatever he wanted. Wired determined that it was extremely easy to obtain the basic information and hack into accounts. It duplicated the exploit twice in a matter of minutes.

RFG POV: The brokerage firm software failures were preventable but executives chose to assume the high risk exposure in pursuit of rapid revenue and profit gains. Use of code that has not been fully tested is not uncommon in the trading community, whereas it is quite rare in the retail banking environment. Thus, the problem is not software or the inability to validate the quality of the code. It is the management culture, governance and processes that are in place that allows software that is not fully tested to be placed into production. IT executives should recognize the impacts of moving non-vetted code to production and should pursue delivering a high quality of service. Even though the probability of failure may be small, if the risk is high (where you are betting the company or your job), it is time to take steps to reduce the exposure to acceptable levels. In the second case it is worth noting that with more than 94 percent of data in digital form commercial, government, and personal data are greatly exposed to hacking attacks by corporate, criminal, individual, or state players. These players are getting more sophisticated over time while businesses trail in their abilities to shore up exposures. Boards of Directors and executives will have to live with the constant risk of exposure but they can take steps to minimize risks to acceptable levels. Moreover, it is far easier to address the risk and security challenges in-house than it is in the cloud, where the cloud provider has control over the governance, procedures and technologies used to manage risks. IT executives are correct to be concerned about security in cloud computing solutions and it is highly likely that the full risk exposure cannot be known prior to adopting a vendor’s solution. Nonetheless, Boards and executives need to vet these systems as best they can, as the risk fiduciary responsibility remains with the user organization and not the vendor.