Analysts

Cal Braunstein

Chairman/CEO and Executive Director

Chairman/CEO and Executive Director

Mr. Braunstein serves as Chairman/CEO and Executive Director of Research at RFG, and Chairman of the GreenWay Collaborative. In addition to his corporate role, he helps his clients wrestle with a range of business, management, regulatory, sustainability, and technology issues. He has deep and broad experience in business strategy management, cost/benefit analyses, business process management, enterprise systems architecture, financing, mission-critical systems, project and portfolio management, procurement, risk management, sustainability, and vendor management. Cal also chaired a Business Operational Risk Council whose membership consisted of a number of top global financial institutions. With more than three decades in the business – ranging from programming to marketing and strategy, to industry analyst, and to research executive – Cal focuses on IT optimization, procurement, and transformation issues. He assists with strategic planning, best practices, cost/benefit analyses (primarily ROI and TCO), financing, messaging, people management, cultural roadblocks, and sustainability. His goal is to help users and vendors make the right decisions and communicate their visions and initiatives in the most positive way possible.


Adam Braunstein

Principal Analyst and Research Director

Principal Analyst and Research Director

Mr. Braunstein, Principal Analyst and Research Director, brings 15 years of business leadership and IT consulting services experience to Robert Frances Group, where he helps clients address business needs with self-funding technologies and growth optimization strategies. He was most recently CEO of Media Lantern, a custom Web application and custom implementation business, where he tripled revenue and led a team in building industry-specific Web publishing solutions atop open source applications. Mr. Braunstein was with Robert Frances Group for more than a decade prior to that, where he authored research in the areas of application service providers, computer pricing and negotiation strategies, environmental issues and corporate social responsibility (CSR), financial models (ROI and TCO), leasing strategies, resource optimization, smartphones, and software as a service (SaaS) strategies. He is a recognized author, speaker, and presenter, and has been consulted by top 100 vendors and IT executives at Fortune 1000 and Global 2000 firms. Areas of expertise include funding optimization, strategic and tactical assistance for marketing development, market analyses, product positioning, and sales methods and training.


Pat Bodin

Pat Bodin is a globally recognized leader in the IT Data Center world. Pat has been working with customers, manufacturers and system integrators for almost 30 years developing synergies between business needs and the technology levers available to drive desired business outcomes. He has worked in professional services (E&Y), DoD Aerospace (Lockheed Martin), Entertainment (CNN), High-tech manufacturing (Cisco) and in 2003 founded his own global company (Firefly) which specializes in data center technology consulting and education. As a CPA and accomplished architect in IT infrastructure, Pat has been able to show many customers over the years how to use technology in unique ways to create strong and measurable financial returns. With his creative approach to driving behavioral change among sales teams, Firefly has been able to demonstrate partner and customer returns on their investment of over 30:1. Similar results have never been attained by an educational enablement company, which was recognized by Cisco in 2012 when Firefly was named Global Partner of the Year. Firefly has grown from humble roots to a global company that now operates in 82 countries and conducts sessions in 22 languages. In September 2012, Pat sold his company to a European consortium, took a few months off to spend time with his family, and is now returning with renewed vigor to leverage his experience helping sales teams learn to elevate their game and deliver business value to their clients through technology. Pat serves as the worldwide converged infrastructure evangelist for NetApp, focused on developing the channel community that has been so instrumental in the success of FlexPod.